Brand development
• Brand equity/value (yearly list) describing claim, image, perception, fashion content, added value
• Brand assessment through pre-defined templates such as performance, share of mix, category share of mix
• Brand Portfolio Gap analysis, describing recommendations based on gaps detected on brand assessment sessions, in terms of style, category content, price point, differentiation
Distribution Strategy:
• Maintain and update a clear overview of the brands distribution worldwide, in alignment with the Group’s strategy in the Middle East, particularly in Saudi Arabia.
Brand Analysis and Development:
• Review and challenge all team recommendations
• Review gap analysis and opportunities reports at Group and Business Unit level
• Follow-up on targeted brands shortlist and review recent performances
• Build a business case to support first contacts with brand owners
• Elaborate business plans for optimal negotiations (in coordination with Mergers & Acquisitions and

Job Details

Preferred Candidate