Trade Marketing Manager

Click here to ApplyTrade Marketing Manager

  • Deliver key results in Sales through effective sales planning, including:
  • Ensure the development of 3D Plans (Integrated Demand Strategy) which should be the main developer together with the KSA Sales Manager.
  • Owner of data driven AmpS planning and their prioritization, defining and controlling the variables, by channel / brand (Assortment, Merchandising, Price and Shelving), informing the Sales Manager.
  • Plan annually strategies and tactics to implement with the necessary insights for the preparation of the customer joint business plans.
  • Develop, communicate and supervise the correct implementation of the action plans (Promotions, POP Campaigns) by our segments and customer channel.
  • Lead the development, tracking and prioritization of AmpS targets per Channel
  • Provide data driven insights / trends / efficiency ratios, diagnose and develop plans (by qtr), to ensure the operation of the S & OP process (18 months).
  • Develop win-win arguments for each tactical / introductory action.
  • Build Scorecards that allow monitoring both the implemented activities and the introduction of new products.
  • Leading the customization of plans in partnership with the Sales Manager to sell new product launches.
  •  Responsible for capitalizing and replicating “Best Practices”, with other SBU’s / CDU.
  •  Select, recommend and follow the menu of promotions / programs, more effective and cost-effective, to the Trade.
  • Evaluate pre and post-activity promotional actions.
  • The TMM is responsible for executing a category management approach, materials and resources, for the market. It will define the “how” the Sales Manager, will use category management, to obtain superior results.
  • Defines the priorities and ensures the execution of Category Leadership and value-added portfolio to the Trade (via trade funds, marketing funds Teams, and Supply Chain).
  • Provide relevant insights from our categories, to our customers, to build AmpS winners.
  • Proactively diagnose and develop business plans, according to the needs of brands, channel, and customer demand forecasting.
  • Coordinates the work connection between MKT and Sales, for the development of the tactics and activities of promotion to the Trade that achieve fulfillment of the commercial objectives.
  • Jointly develop POP communication material and key packaging messages.
  • Provide feedback from the point of view of retail and channels, ensuring the correct definition of AmpS and packaging, for the launch of new products.
  • Coordinates the work connection between MKT and Sales, for the development of the tactics and activities of promotion to the Trade that achieve fulfillment of the commercial objectives.
  • Jointly develop POP communication material and key packaging messages.
  • Provide feedback from the point of view of retail and channels, ensuring the correct definition of AmpS and packaging, for the launch of new products.

Job Details

Posted Date:2020-07-06
Job Location:Jeddah , Saudi Arabia
Job Role:Marketing and PR
Company Industry:Manufacturing

Preferred Candidate

Career Level:Management
Gender:Male
Degree:Baccalauréat

Click here to Apply