Toronto-based Brand Lost In Helps Its Fans Stay Connected to Their City

Toronto-based Brand Lost In Helps Its Fans Stay Connected to Their City

Jonell George didn’t think she’d ever be at the helm of a clothing brand. But in 2017, the writer and mother–who now works on her brand, Lost In, with her daughters–awoke from a dream that motivated her to explore the concept of getting lost in one’s own city, and the culture within it. “I thought, […]

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