A simple guide to using semantic HTML5 to communicate the structure of your pages: What is semantic HTML5? Why do you need to use semantic HTML5? What does it look like? Here are some easy-to-implement examples…

We have 3 exciting new features from May‘s updates: Analyzing a Website’s Traffic Journey, Audience Overlap Between 5 Domains, A New Keyword Cannibalization Report, and Improved Domain Insights with Compare Mode.

This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn from. See all of your options, and start learning today!

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?“ If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019 research done by Content Marketing