What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Every week, I use LinkedIn to talk about current events and connect with other content creators. And I’m not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network’s new live-streaming technology. While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. In February 2019, LinkedIn Live was launched to individual users. This year, it was announced that LinkedIn Live would also become available to business pages. With this announcement, LinkedIn decided “to bring you a tighter integration between LinkedIn Events and LinkedIn Live, by turning these two products into a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are.” Live streaming continues to gain popularity among audiences. In fact, in 2019, internet users watched 1.1 billion hours of live video. Additionally, according to Go-Globe, by the end of 2020, live streaming is expected to account for 82% of all internet traffic. Plus, LinkedIn Live streams have increased by 158% since February 2020. Although LinkedIn Live isn’t available to all businesses right now, it might be time to start thinking about live streaming. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. In this post, let’s review how you can leverage LinkedIn Live in your marketing strategy to attract new audiences. 1. Virtual Events With the recent integration of LinkedIn Live and LinkedIn Events, the social media platform is a great place to host your virtual events. LinkedIn virtual events allow you to meet your audience where they are and host your event in a trusted environment. Additionally, hosting a virtual event on LinkedIn Live will help you attract the right professional audience. You can share your events with your business page followers, plus you can send event invitations to your first-degree profile connections. Instead of taking videos during your virtual conference and posting them on LinkedIn later, LinkedIn Live allows you to connect with your audience in real-time. According to LinkedIn, LinkedIn Live is seeing 23 times more comments per host and six times more reactions per post than native video. With LinkedIn Live, you can engage and connect with your followers in real-time during your virtual events. 2. Recruiting LinkedIn is one of the main hubs for recruiters and job-seekers alike. In fact, recruiting is one of the top benefits of having a LinkedIn profile for individuals and brands. With LinkedIn Live, you can support your recruiting efforts by showing off your workplace culture, introducing team members, and answering questions from your audience. Additionally, you can host a live panel with employees on what it’s like to work for your company. Team members can discuss what their hiring journey looked like and give tips to people who want to work for your company one day. You can also host a Q&A with different people on your team to highlight their specific roles. For example, you can have them introduce themselves and their role, and then take questions about their day-to-day tasks and duties. If you want to use LinkedIn Live to support your recruiting efforts, think about other social media tactics you’ve implemented, and then strategize how those can convert into a live stream. 3. Thought Leadership One of the central LinkedIn strategies for most companies is to use the social media platform to position yourself as an industry leader. To do this with LinkedIn, you can discuss current events in your industry and boost your content creation strategy. Using LinkedIn Live, you can host a panel for industry thought leaders, including those at your company, to talk about industry trends and issues. Additionally, you can host a live stream dedicated to interviewing industry professionals and experts. Amplifying thought leaders and participating in industry discussions is a great way to use LinkedIn Live to attract new audiences. 4. Showcase Expertise Not to be redundant, but becoming an authority in your industry is an important part of your marketing strategy. LinkedIn Live presents an excellent opportunity to showcase your expertise. Using live streaming technology, you can share your tips and tricks with your audience. To do this, brainstorm how-to topics that your audience is interested in. If you’re struggling to come up with ideas, consider repurposing old content like blog posts or YouTube videos. Producing live streaming content will help you boost your content marketing strategy. 5. Announce a New Product or Partnership As a professional social media platform, LinkedIn is a great place to announce a new product or partnership. In fact, you might consider doing this on LinkedIn Live. You can bring on representatives from your company and partner company to discuss what the new partnership entails. This is also a great opportunity to educate and interact with your audience. By launching a product during a live stream, you can get immediate feedback from your audience, answer questions, and conduct a live demonstration. The announcement of LinkedIn Live proves that live streaming will continue to be an important tactic in your marketing strategy. In fact, this feature shows that consumers are interested in interacting with brands in real-time. If you’ve already used Facebook and Instagram Live, LinkedIn Live might be another platform to use and experiment with — especially if your audience is more likely to be on LinkedIn than other platforms. To learn more about how real brands are using LinkedIn Live, check out this blog post on LinkedIn Live examples.

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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place. Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content. But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The human brain processes visual content 60,000 times faster than text. That’s a huge disparity and goes a long way to explaining why images and videos are so key to driving engagement on social channels like Facebook, Instagram, Twitter, and LinkedIn. Simply put, visual elements are key for driving traffic and engagement across your sites and social channels. With all that said, what are the key visual elements you should be mindful of including in your content? Where do the opportunities lie and how can you engage your audience in the most meaningful ways? Fortunately, my team at Ever Increasing Circles has created the following infographic to explore key visual elements you should be mindful of including in your content — as well as where opportunities lie, and how you might engage your audience in more meaningful ways. Check it out, below.  

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Managing a Franchise Network’s Social Media: Lessons Learned From Burger King

All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.

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R&D Manager – Monginis Foods

Click here to Apply R&D Manager – Monginis Foods Generating new product ideas and recipesModifying and improving existing recipesDesigning processes and machinery for the production of recipes on a large scaleLiaising with marketing staffEnsuring that strict hygiene food safety standards are metIdentifying and choosing products from suppliersMonitoring the use of additives- testing and examining the sampleEnsure that the organization’s Quality Management SystemConforms to customer, internal, ISO 22000, and regulatory/legal requirements. v Ensure evaluation of, and reporting on, vendor quality systems.Oversee inspection (examination) of incoming materials, ensuring that they meet requirements.Manage the monitoring, measurement, and review of internal processes, especially those that affect the quality of the organization’s products.Lead a team of Quality engineers, inspectors, auditors, analysts, and techniciansWork with customers, employees, contractors, and outsourcing firms to develop product requirements.Report to top management on the performance of the QMS (e.g., results of quality audits, corrective actions), including the need for improvement.Conduct periodic management review meetings.Oversee product recalls.Responsible for accuracy and timely inspection/calibration of monitoring and measuring devices.Keep up on standards, regulations/laws, issues, and news with respect to product (service) quality.Directing the strategic framework for Development performance management.New product, new subject and project in the field of sweets industry.Developing the line production of the still production and make anew processing steps more profit and chipper.Acting as a link between RD management and employees.methods such as classroom training, demonstrations, on-the-jobtraining, meetings, conferences and workshops to create an internal knowledge transferPreparing training budget for department and organization Supervising the RD and its processes for Egypt.Establish a new production line for the raw materials.Food safety training and hygiene for the stuff. Job Details Posted Date: 2020-06-14 Job Role: Research and Development Company Industry: Food & Beverage Production Preferred Candidate Career Level: Director/Head Degree: Baccalauréat Click here to Apply

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Arabic Teacher

Click here to ApplyArabic Teacher Enables the success of student academic achievement through implementation of the school curriculum and philosophy and through the consistent use of the school Point System™ of instruction. Has an oversight role for all students within the school setting, to ensure a safe academic environment conducive to learning and maintain the professional image. Ensures proper planning and follow up for the academic progress of all students and works cooperatively with the Student Life and Student Management teams. Ensures accurate and timely reporting to the Academic Quality Controller, as required by the school and governmental bodies. Reports regularly to the Academic Quality Controller regarding students’ performance and challenges, with recommendations for action and a summary of actions taken. Fulfills a requirement of 30 student contact hours per week. Primary assignment may be a specific grade level (including homeroom duties) or subject teaching to multiple classes in regular or intensive classes. May also be assigned additional non-instructional duties such as proctoring exams or supervising recess or lunch. Must attend required school functions as identified by administration. Job Details Posted Date: 2020-06-14 Job Location: Sharjah, United Arab Emirates Job Role: Teaching and Academics Company Industry: Primary, Prep, & Secondary School Preferred Candidate Career Level: Mid Career Degree: Baccalauréat Click here to Apply

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Senior Data Analyst – Monginis Foods

Click here to ApplySenior Data Analyst – Monginis Foods ·         Supports various product categories and business functions and ensures the proper analytics and data are available for internal users. ·         Provides research and analytical support to internal customers including, but not limited to: financial analysis, data analysis, trend identification, as well as monitoring, forecasting and summarizing the progress of products and promotions. ·         Performs and actively seeks to optimize retail pricing and product sets. ·         Performs ad hoc requests for reports determining promotions trends, new product launches, exception reporting analysis, etc. ·         Provides detailed analyses to Senior Leadership of weekly and monthly financial performances. ·         Effectively presents analytical findings/leads discussions with upper managers and executives. ·         Assesses current Business Analysis processes and provides recommendations for new methods to enhance analytics for internal customers. ·         Tactfully stands for unbiased results of analysis. ·         Develops relationships and credibility with assigned business units through open communication with internal customers. ·         Proactively seeks out/identifies opportunities to provide value to assigned business units. ·         Serves as a mentor for Business Analysts and provides guidance in the project management lifecycle and functions. Job Details Posted Date: 2020-06-14 Job Role: Research and Development Company Industry: Food & Beverage Production Preferred Candidate Career Level: Mid Career Click here to Apply

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Store Manager – Ali Abdulwahab Al Mutawa

Click here to ApplyStore Manager – Ali Abdulwahab Al Mutawa SALES: – Ensures to maximize sales and achieves monthly sales target – Checks with the Assistant Manager in ensuring that all staff attains highest possible levels of customer service, manpower and space productivity – Analyses sales performance report in order to correct space allocation, store layout, stock positioning including space provisions of seasonal items – Follows-up with the Assistant Manager on out-of-stock brands, product lines and assortments, slow sellers or item price sensitivities – Leads the store team in planning and organizing additional opportunities to promote sales and on-time delivery of promotional events VISUAL MERCHANDISING: – Checks and monitors standards application of in-store visual displays – Follows brand/lay-out guidelines correctly in order to deliver brand values – Ensures up-to-date “look” of window displays along with the Assistant Manager – Drives and heads sales floor presentation, housekeeping and replenishment principles as per brand standards – Ensures that guidelines and standards for visual presentation and store appearance are being followed STOCK LOSS CONTROL: – Implements safety and security control measures which include safety of employees, customers, security against merchandise loss, damage, theft, pilferage and crisis prevention of store (e.g., fire) – Ensures that store is within predefined yearly stock loss target/margin – Ensures that store accurately carries out all loss prevention activities – Orients/reminds staff on stock loss awareness / issues – Involves self in continuously seeking opportunities to reduce stock loss STAFF MANAGEMENT AND SUPERVISION: – Is responsible in efficient supervision and administration of all store staff – Ensures delivery of highest standards of in-store training including weekly communication meetings, regular debriefs, product knowledge and on-job trainings – Recommends staff areas of training needs and ensures that these are addressed through training and development – Monitors staff performance and identifies potential employees to be put under development programs STORE OPERATIONS: – Ensures systematic flow of work and operations – Ensures cleanliness and orderliness and proper stocking of items with regards to health and safety – Ensures daily bank deposits, petty cash control and liquidation – Ensures awareness in internal communication e.g., emails, memos, incoming/outgoing business correspondences – Double checks stock transfers and inventory documents – Re-checks customer item return/exchange/discount/promo transactions – Heads the periodical/yearly store inventory/stock-taking – Supports management decisions, requirements, expectations – Commits to follow and observe all store policies, rules and regulations – Performs other related duties and responsibilities as directed by his/her Line Manager/s Job Details Posted Date: 2020-06-14 Job Location: Al Kuwait, Kuwait Job Role: Sales Company Industry: Sports & Outdoor Activities Preferred Candidate Career Level: Mid Career Degree: Baccalauréat Click here to Apply

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عامل بوفيه – APEX Pharma

Click here to Applyعامل بوفيه – APEX Pharma -القيام باعمال البوفيه و النضافه  – مواعيد العمل من 8.30 صباحا الى 5 مساءً Job Details Posted Date: 2020-06-14 Job Location: Alexandria, Egypt Job Role: Accounting and Auditing Company Industry: Pharmaceutical Preferred Candidate Career Level: Student/Internship Nationality: Egypt Degree: Etudes secondaires ou équivalent Click here to Apply

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Human Resource Assistant at Pruvia Integrated Limited

Click here to ApplyHuman Resource Assistant at Pruvia Integrated Limited Pruvia Integrated Limited is recruiting to fill the position of: Human Resource Assistant. The position is located in Lagos Mainland, Lagos State. Minimum Salary: N70,000 / month. Interested candidates should possess a BSc / HND in Human Resources or related field with 1 – 2 years work experience. Click here to Apply

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