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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important …
The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) Read More »
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages. While your business page …
How 7 Brands Are Using LinkedIn Live to Reach Their Audiences Read More »
This crisis has created a need to do a lot more with less resources. Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times. But, although quality does make a difference, marketing right now is a game of strategy and scale. At the …
5 Areas of Marketing You Should Practice the “Less is More” Approach Read More »
SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, …
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Here are some free and inexpensive ways to promote …
19 Free Advertising Tips for Your Small, Large, or Local Business Read More »
What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor …
Bayesian A/B Testing: A More Calculated Approach to an A/B Test Read More »
Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took …
Google AMP Helps You Make Stunning Web Experiences. Here’s How. Read More »
In this study about positioning yourself in the SERPs, you will learn a few interesting facts that will help you, your website, and your business grow. I am going to show you how structured data, website speed, and the quality of your copywriting can affect your rankings.
A simple guide to using semantic HTML5 to communicate the structure of your pages: What is semantic HTML5? Why do you need to use semantic HTML5? What does it look like? Here are some easy-to-implement examples…
We have 3 exciting new features from May‘s updates: Analyzing a Website’s Traffic Journey, Audience Overlap Between 5 Domains, A New Keyword Cannibalization Report, and Improved Domain Insights with Compare Mode.
