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Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a …
The 13 Best Email Template Builders for Any Budget Read More »
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak to the search algorithm can …
The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Experts Read More »
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem …
How to Run a Successful Grassroots Marketing Campaign [+ Examples] Read More »
90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads I’ve opened Google to search for something at least five times today. And every one of those times, I’ve seen at least two ads on every results page. No matter …
In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social …
Which Types of Live Video Are People Actually Watching? [New Data] Read More »
With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands, post industry thought leadership, or look for our dream jobs. As LinkedIn’s continued to evolve by adding new features, …
24 LinkedIn Stats That Marketers Need to Know in 2020 Read More »
About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you’re using to deepen your understanding of the current landscape of digital marketing? As an ever-changing industry, it’s important for marketers to commit to learning as much as possible …
16 Digital Marketing Ebooks You Can Download Today Read More »
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial …
How to Create an Editorial Calendar [Examples + Templates] Read More »
Why Manufacturing industry needs Digital marketing Manufacturing industry is mostly relying on traditional type marketing which is by far different than new age marketing. Let us see that first how? Traditional marketing Vs Digital Marketing TRADITIONAL MARKETING More expensive Content creation is difficult One way communication Difficult to measure ROI Audience reach is somewhat limited …
Digital Marketing for Manufacturing Industry to get New B2B Leads Read More »
More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it’s critical you consider using Instagram for your business. With over one billion Instagram users, Instagram is one of the …
