Marketing And Communication Director

Click here to ApplyMarketing And Communication Director

• Set-up, drive and implement marketing communications strategy based on business strategy
• Development of communication strategies and plans for different market segments, product and service offerings (PSOs), customer types and sales channels
• Establishing and actively managing an integrated communications approach, depending on customer requirements, covering e.g. fairs & events, digital, print, advertising, involving internal and external (PR) communications wherever necessary
• Marketing communications execution: adaptation of globally available communication materials and development of new communication material (where required), e. g. printed collaterals (brochures, flyers, datasheets, catalogs…), videos/moving pictures, and campaigns incl. advertisement both visually and in terms of messaging; oversee and steer the production of communication materials
• Selection of most relevant communication media and channels to efficiently reach out to relevant target group
• Definition and management of required marketing communications budget in alignment with regional/country marketing & sales team; pro-actively engage with key business stakeholders at an early stage of their planning and development
• Ensure compliance with corporate design/branding for all communication measures
• Support the delivery of new sales through proactive customer communications, including e.g.: brand management, Social Media communication, acceleration of e-channel development, sales promotion
Implement consistent communication support for sales & marketing, also including identification of required channels, systems and features, e.g. for digitalization or online marketing
• Ensure and conduct timely and professional communications for product launches
• Oversee and promote liaison with the corporate Projects & Operations’ Creative Services, Media Management, and Events teams
• Conduct and use of market/customer/competitor research in alignment with Projects & Operations’ Market Research
• Establish measurement of efficiency of communications campaigns
• Leverage and implement improvement measures from existing CX studies, e.g. on brand, awareness of product and service offers
• Conduct or support market research projects focused on communications
• Leverage regionally/locally implemented research to gain further information on communications
• Alignment of communication concepts and regional/local requirements across the different functions (global/regional/local customer communications) as well as across the business
• Proactive best-practice sharing, identification of synergies, cross-regional topics, and implantation of these

Job Details

Posted Date: 2020-09-21
Job Location: Jeddah , Saudi Arabia
Job Role: Marketing and PR
Company Industry: Healthcare, other

Preferred Candidate

Career Level: Director/Head
Degree: Bachelor’s degree

Click here to Apply

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