Trade Marketing Manager

• Deliver key results in Sales through effective sales planning, including:
• Ensure the development of 3D Plans (Integrated Demand Strategy) which should be the main developer together with the KSA Sales Manager.
• Owner of data driven AmpS planning and their prioritization, defining and controlling the variables, by channel / brand (Assortment, Merchandising, Price and Shelving), informing the Sales Manager.
• Plan annually strategies and tactics to implement with the necessary insights for the preparation of the customer joint business plans.
• Develop, communicate and supervise the correct implementation of the action plans (Promotions, POP Campaigns) by our segments and customer channel.
• Lead the development, tracking and prioritization of AmpS targets per Channel
• Provide data driven insights / trends / efficiency ratios, diagnose and develop plans (by qtr), to ensure the operation of the S & OP process (18 months).
• Develop win-win arguments for each tactical / introductory action.
• Build Scorecards that allow monitoring both the implemented activities and the introduction of new products.
• Leading the customization of plans in partnership with the Sales Manager to sell new product launches.
•  Responsible for capitalizing and replicating “Best Practices”, with other SBU’s / CDU.
•  Select, recommend and follow the menu of promotions / programs, more effective and cost-effective, to the Trade.
• Evaluate pre and post-activity promotional actions.
• The TMM is responsible for executing a category management approach, materials and resources, for the market. It will define the “how” the Sales Manager, will use category management, to obtain superior results.
• Defines the priorities and ensures the execution of Category Leadership and value-added portfolio to the Trade (via trade funds, marketing funds Teams, and Supply Chain).
• Provide relevant insights from our categories, to our customers, to build AmpS winners.
• Proactively diagnose and develop business plans, according to the needs of brands, channel, and customer demand forecasting.
• Coordinates the work connection between MKT and Sales, for the development of the tactics and activities of promotion to the Trade that achieve fulfillment of the commercial objectives.
• Jointly develop POP communication material and key packaging messages.
• Provide feedback from the point of view of retail and channels, ensuring the correct definition of AmpS and packaging, for the launch of new products.
• Coordinates the work connection between MKT and Sales, for the development of the tactics and activities of promotion to the Trade that achieve fulfillment of the commercial objectives.
• Jointly develop POP communication material and key packaging messages.
• Provide feedback from the point of view of retail and channels, ensuring the correct definition of AmpS and packaging, for the launch of new products.

Job Details

Preferred Candidate